A flexible concept to make changes with high identity experience. A fixed interior with precise positioned lighting, circulation and counter is completed with a loose layer of fabric. This fabric layer can be replaced easily. This interior layer fits in two bags to make a change with an other wall covering material.
The skin allows the collection of SPRMRKT to be shown as an exhibition in the front store and a presentation in the back.
Sprmrkt Sth Women
Mannequins and a textile skin are brought together, human skin, textile skin and clothing merge. Perfection and imperfection of the body are emphasized. Scars and imperfections are a quality together with the visualization of the elasticity of the skin that is a symbolic representation of the human body.
This skin transforms to clothing and refolds to form a second skin. On the one hand a feeling of fusion, on the other an unpleasant fixation. It stimulates the viewer to think critically about perfection and clothing.
Depending on the length of the store the skin transforms where it gradually flattens with perforations in it for the presentation of clothes, shoes and accessories. The skin allows the collection of SPRMRKT to be shown as an exhibition in the front store and a presentation in the back.
This skin transforms to clothing and refolds to form a second skin. On the one hand a feeling of fusion, on the other an unpleasant fixation. It stimulates the viewer to think critically about perfection and clothing.
Depending on the length of the store the skin transforms where it gradually flattens with perforations in it for the presentation of clothes, shoes and accessories. The skin allows the collection of SPRMRKT to be shown as an exhibition in the front store and a presentation in the back.
Project credits
Client
SPRMRKT
Location
Amsterdam, the Netherlands
Program
110 m2 retail space
Status
realisation 2010
Design credits
Design
Duzan Doepel, Eline Strijkers with Chantal Vos, Stefan van der Weele
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